The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Frank Fletcher Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in our actions each and every day. We hope that every interaction inspires others. We recognize that we can make a difference. We have partnerships with local charities and non-profits. We are so grateful for the opportunity to support, encourage, and love our community!
Joplin Humane Society
Wildcat Glades Conservation Center
McKinley Elementary
Ronald McDonald House of the Four States
Freeman Cornell-Beshore Cancer Institute
Love Promise Stories from Frank Fletcher Subaru
Subaru and Frank Fletcher Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
40 Lives Changed: Frank Fletcher Subaru's Kindness Collective Spreads Joy at JHS - josh k
The Joplin Humane Society (JHS) celebrated a triumphant weekend on October 25th and 26th, achieving a remarkable 40 adoptions thanks to a heartfelt event sponsored by The Kindness Collective, the dedicated giving arm of Frank Fletcher Subaru. This collaboration went far beyond a simple sponsorship. The collective's team was on-site both days, actively volunteering, spreading cheer, and creating a festive atmosphere for potential adopters. Their presence helped create an "outstanding event," making the adoption process fun and memorable—especially with the distribution of those popular, "rad Subie bandanas." The combined effort of JHS and Frank Fletcher Subaru's giving arm eliminated the financial barrier to adoption, allowing 40 animals to find their forever homes over just two days. The success of the weekend underscores Frank Fletcher Subaru's deep commitment to the Joplin community and animal welfare. Speaking on the impact of the event, Benji Peterson of The Kindness Collective shared his perspective: "Seeing 40 animals walk out the door with their new, loving families is the only measure of success we need. As the giving arm of Frank Fletcher Subaru, The Kindness Collective is committed to being an active part of this community, and sponsoring these adoptions is one of the most direct ways we can make a difference. The joy on the faces of the adopters and the pets truly embodies what The Kindness Collective is all about." This powerful weekend adoption event stands as a shining example of how local businesses can partner with nonprofit organizations to achieve extraordinary results, making a tangible difference in the lives of pets and people in Joplin.
Community Kindness: Fletcher Subaru Supports Children's Haven - josh k
On October 26th, the Kindness Collective from Fletcher Subaru showed true community spirit by volunteering at the Children's Haven of Southwest Missouri in Joplin. This effort was a valuable hands-on commitment to an essential local charity. The team contributed through various tasks, including organization, toy rehabilitating, and, memorably, "acorn vacuuming." Each small act ensures the Haven remains a safe and welcoming home for vulnerable children. The Children's Haven is a lifeline for local families, providing temporary, emergency shelter and nurturing care for children from birth through age 17, completely free of charge. The Haven offers a secure place for kids while their parents address a family crisis, such as homelessness or medical emergencies. By supporting families with a safe environment and connections to resources, the Haven works to protect children, prevent neglect, and ultimately keep families together. As team member Philip Goad noted: “Knowing that our time here means one less burden for a parent in crisis, and one more clean, safe corner for a child, is the only reward we need.” The dedication shown by the Kindness Collective ensures this vital work continues, proving that local businesses are truly a force for good in their community.
Another Successful Meal: Fletcher Subaru Serves Comfort with White Chicken Chili - Joshua K
The spirit of generosity was once again alive and well at the Ronald McDonald House of the 4 States on Saturday, October 12th, as the dedicated team from Fletcher Subaru returned to serve a comforting and delicious meal. Embracing the flavors of the season, the team prepared a hearty White Chicken Chili paired with classic brownies for dessert, creating a perfect autumn spread for the resident families. The Ronald McDonald House continues its vital mission, providing a sanctuary of care and stability for families facing the challenges of a child's medical journey. Fletcher Subaru’s consistent support—now a celebrated tradition—offers more than just sustenance; it provides a much-needed emotional lift, a taste of home, and a reminder that the community is rallying around them. The meal was both nourishing and warmly received. The rich, savory White Chicken Chili was a comforting choice, followed by the perfect sweetness of the brownies. For the team, the experience was as rewarding as ever. Salesperson Ryan May summed up the team’s philosophy on their recurring service perfectly, sharing a memorable quote about the spirit of giving: "The easiest way to feel like you've won the day is to serve someone else. It always comes back to you ten-fold." His words capture the heartfelt motivation behind the team’s efforts and the genuine joy they find in supporting these families. From Daniel Vang's pasta to the Father's Day grill-out, and now this cozy chili and brownie evening, Fletcher Subaru’s commitment to the Ronald McDonald House of the 4 States remains unwavering. They continue to set a high standard for corporate citizenship by consistently showing up, rolling up their sleeves, and using the power of a homemade meal to enrich the lives of those around them. Their actions prove that giving back is truly a win for everyone involved.
Lifting Up Literacy: Joplin's Community Spirit Takes Flight - Josh K
There was a different kind of lift in the Joplin air this past week—one measured not in altitude, but in opportunity. The vibrant colors of hot air balloons ascending against the sky were a beautiful sight, but more importantly, they were a powerful symbol for a community raising up one of its most vital causes: adult literacy. The NALA Literacy Liftoff, an event as imaginative as it is important, offered residents the thrilling experience of a tethered balloon ride. Behind this brilliant initiative was a partnership that exemplifies the best of Joplin: the Newton-Jasper County Adult Literacy Council (NALA) and The Kindness Collective, the aptly named community giving arm of Fletcher Subaru. It is one thing for a local business to write a check. It is something far more profound to create an experience. By sponsoring and actively helping run the event, Fletcher Subaru's Kindness Collective did more than just provide funding; they created joy, sparked conversations, and brought tangible excitement to NALA's often quiet, foundational work. The metaphor is perfect. Just as the balloons rose, so too do the horizons of individuals who gain the power of literacy. It is the ability to rise above challenges, to help a child with their homework, to confidently fill out a job application, and to navigate the world with dignity. NALA provides the ladder, but it takes the entire community to ensure that ladder is steady and accessible to all. The NALA Literacy Liftoff was more than a successful event or a fun afternoon. It was a demonstration of what happens when corporate responsibility, non-profit dedication, and community spirit converge. Our city is stronger for it. Our sincere thanks to Fletcher Subaru's Kindness Collective for showing us all that when it comes to supporting our neighbors, the sky is truly the limit.
Another Delicious Meal: Fletcher Subaru's Churro Cheesecake Treat at Ronald McDonald House - Joshua K
The wonderful aroma of cinnamon and sugar mingled with savory herbs this past Saturday, September 14th, as the Fletcher Subaru team returned to the Ronald McDonald House of the 4 States. This time, they treated residents to a truly special meal: cheesy herb chicken breast over pasta followed by a delightful churro cheesecake. It was yet another successful event demonstrating the team's unwavering commitment to the families they serve. The Ronald McDonald House continues to be a crucial support system for families facing the stress of a child's medical care. Fletcher Subaru's regular visits go far beyond simply providing a meal; they bring comfort, joy, and a welcome break from the daily challenges. A warm, home-cooked dinner shows these families that their community cares deeply about them. The meal was a huge hit, with the savory, herb-infused chicken and pasta offering a satisfying and comforting main course. But it was the churro cheesecake that stole the show. This creative dessert, a perfect blend of a classic cheesecake and a cinnamon-sugar churro, was a sweet and memorable capstone to the meal. Serving ten residents, the entire event was a testament to the team's creativity and genuine desire to make these occasions special. Fletcher Subaru's consistent presence at the Ronald McDonald House of the 4 States speaks volumes about their commitment to being more than just a local business. They are active, compassionate members of the community, consistently stepping up to lend a hand and provide comfort. Each meal they prepare, from Daniel Vang's pasta to Bethany Walker's stuffed peppers and now this latest creation, reinforces their dedication to making a tangible, positive impact. Fletcher Subaru continues to exemplify how a local business can truly enrich the lives of those around them, one heartfelt meal at a time.
Another Delicious Meal: Fletcher Subaru's Fajita Fiesta at Ronald McDonald House - Josh K
The wonderful aroma of sizzling peppers and onions filled the Ronald McDonald House of the 4 States this past week, as the Fletcher Subaru team returned to serve another heartfelt meal. This time, the kitchen was led by an honorary team member, Evelyn Cane, the soon-to-be wife of salesperson Brady Smith. Drawing on her experiences from travels in her youth, Evelyn crafted a delicious spread of fajitas, a true labor of love that brought a taste of her own journey to the families. The Ronald McDonald House continues to be a beacon of hope and comfort for families with children undergoing medical treatment. These regular visits from the Fletcher Subaru team do more than just provide a meal; they bring a sense of normalcy and community to people facing immense stress. A warm, home-cooked meal is a powerful way to show these families they are not alone. Evelyn's fajitas were a resounding success, offering a vibrant and flavorful dinner to ten residents. Her personal touch and culinary skills, inspired by her past adventures, made the meal especially memorable. Capping off the fiesta was a delightful strawberry cake, a perfect, sweet ending to a comforting dinner. The entire event was a testament to the team's commitment and the genuine joy they find in giving back. This latest visit further solidifies Fletcher Subaru's role as a dedicated and compassionate community partner. They consistently go above and beyond, extending their family to include the residents of the Ronald McDonald House. Each meal, from Daniel Vang's pasta to Bethany Walker's stuffed peppers and now Evelyn Cane's fajitas, is a testament to the team's collective desire to make a tangible, positive impact. Their actions remind us all that true community spirit is built one shared meal at a time.
A Summer of Service Continues - Josh K
As the sun rose on Saturday, August 16th, the familiar, dedicated crew from Fletcher Subaru gathered for their fourth trail clean-up of the summer. Once again, they generously volunteered their time on the Frisco Trail before heading to the dealership for a full day's work, putting a defining moment on a season defined by community service and dedication to Joplin's natural spaces. Throughout the summer, these early morning clean-ups have become a testament to the team's commitment. This past Saturday was no different. The group focused on ensuring the trail was clear of debris and ready for the community to enjoy as the seasons begin to change. Their consistent efforts have provided invaluable, hands-on support to the Joplin Trails Coalition, the vital all-volunteer group that stewards our local trail network. The morning took a delightful turn when the team paused their work to help a box turtle safely cross the path—a small act of kindness that seemed to perfectly encapsulate the spirit of their mission. Benji Peterson, a leader within the Fletcher Subaru team, took a moment to reflect on the morning and the summer's work, waxing poetic about the scene. "A community is a lot like a trail," Peterson mused. "It's a path we all share, meant to connect us and lead us to beautiful places. Sometimes, you have to slow down, clear the way for others, and help even the slowest traveler—like our friend the turtle—get safely to where they're going. That's what this is all about: tending to the path, and by doing so, tending to each other." His thoughtful words provided a perfect summary for their season of giving back. While this may have been the last scheduled trail day for the summer, the impact of the Fletcher Subaru "Kindness Collective" will be felt long after. Their repeated acts of service have not only improved a cherished local resource but have also set a powerful example of what it means to be truly invested in the health and beauty of one's community.
Subaru Loves to Care x LLS - David W
On June 25, 2025, Frank Fletcher Subaru kindly delivered 80 blankets and 10 care kits to Freeman Health System: Cornell-Beshore Cancer Institute as part of the Subaru Loves To Care partnership with The Leukemia & Lymphoma Society (LLS). These comforting gifts were accompanied by personalized messages of hope written by the customers and staff at Frank Fletcher Subaru. Freeman Health System: Cornell-Beshore Cancer Institute staff were so grateful to receive these gifts, and they look forward to distributing them to their patients. Thank you to everyone at Frank Fletcher Subaru and Freeman Health System: Cornell-Beshore Cancer Institute for their incredible support of the LLS mission to cure blood cancers and improve the quality of life of patients and their families.
Another Heartfelt Meal: Fletcher Subaru's Stuffed Pepper Surprise at Ronald McDonald House - Josh K
This past Saturday, July 13th, the team from Fletcher Subaru once again brought their culinary compassion to the Ronald McDonald House of the 4 States. This time, the kitchen buzzed with the enticing aroma of a home-cooked specialty: delicious stuffed peppers, led by BDC Manager Bethany Walker. It was another beautiful example of Fletcher Subaru's ongoing commitment to supporting families in their community. The Ronald McDonald House remains an indispensable sanctuary for families navigating the challenges of a child's serious illness. Providing a "home away from home," it offers crucial comfort and a semblance of normalcy when it's needed most. These regular visits from the Fletcher Subaru team, bringing warmth and good food, significantly contribute to the supportive environment that the Ronald McDonald House strives to maintain for its residents. Taking the lead for this latest meal, Bethany Walker truly shone. She skillfully prepared her special recipe, creating hearty and flavorful stuffed peppers that were clearly a labor of love. Her dedication to the cause was evident in her words: "Being able to give back to these families, even through something as simple as a warm meal, means the world to me. It's a small way to show them they're supported and cared for during such a challenging time." The care and attention Bethany put into the meal were evident in every bite, offering the families a comforting and nourishing dish. Her leadership on this occasion highlighted the widespread dedication within the Fletcher Subaru team, where every member is eager to contribute to these meaningful outreach efforts. The genuine smiles and expressions of gratitude from the families was the greatest reward. In a place where daily routines are often disrupted by hospital visits and medical concerns, a delicious, thoughtfully prepared meal offers a much-needed break and a moment of shared joy. Fletcher Subaru's consistent presence at the Ronald McDonald House of the 4 States speaks volumes about their commitment to being more than just a local business. They are active, compassionate members of the community, consistently stepping up to lend a hand and provide comfort. Each meal they prepare, whether it's a family recipe or a festive barbecue, reinforces their dedication to making a tangible, positive impact. Fletcher Subaru continues to exemplify how a local business can truly enrich the lives of those around them, one heartfelt meal at a time.
Three Times the Charm: Fletcher Subaru's Unwavering Commitment to Joplin's Trails - Josh K
For the third time this season, the familiar sight of the Fletcher Subaru team greeted the sunrise on the Frisco Trail this past Saturday, July 12th. Demonstrating a level of dedication that has become their hallmark, the crew and their families once again volunteered their morning hours to clean and maintain a section of the trail before heading off for a full, busy Saturday of selling and servicing automobiles. This consistent, hands-on support for the Joplin Trails Coalition has become a welcome and inspiring summer tradition. While many were still enjoying their coffee, the Subaru team was already hard at work, picking up litter and ensuring the path remains a pristine and enjoyable asset for the entire community. This steadfast effort showcases a deep-seated culture of service that extends far beyond the dealership's walls. The "Kindness Collective," Fletcher Subaru's internal initiative for community outreach, is proving to be a powerful force for good, turning enthusiasm into tangible action month after month. Their repeated presence on the trail underscores a genuine, long-term partnership with the all-volunteer Joplin Trails Coalition, the organization that works tirelessly to keep our local pathways in prime condition. This month, AJ Green, the Service Drive Manager at Fletcher Subaru, was on hand to help lead the charge. He paused for a moment to share his perspective on the team's recurring morning ritual. "These trails are the arteries of our community," Green stated inspirationally. "They connect us, they offer a space for health and reflection, and they are free for everyone to enjoy. Making sure they are clean and safe isn't a chore; it's a responsibility and a privilege. It's our way of giving back to the very community that supports us." His words perfectly capture the spirit of the day. As Joplin residents hit the Frisco Trail this week, they can once again thank the dedicated volunteers from Fletcher Subaru. Their unwavering efforts are a powerful and consistent reminder that community pride isn't just a saying—it's an action, repeated with purpose, one early Saturday morning at a time.
