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We are honored to receive the 2026 Subaru Love Promise HEART Award
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Frank Fletcher Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Frank Fletcher Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in our actions each and every day. We hope that every interaction inspires others. We recognize that we can make a difference. We have partnerships with local charities and non-profits. We are so grateful for the opportunity to support, encourage, and love our community!
Joplin Humane Society
Wildcat Glades Conservation Center
McKinley Elementary
Ronald McDonald House of the Four States
Freeman Cornell-Beshore Cancer Institute
Love Promise Stories from Frank Fletcher Subaru
Subaru and Frank Fletcher Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
First New Coat - Stephanie T
Imagine going without a coat during the cold winter months. For too many children in our area, this is the reality. Children frequently arrive at Children's Haven with only the clothes they are wearing due to the nature of Crisis Care services. Today an 11-year-old girl and her older siblings came to temporarily stay at our shelter due to family homelessness. The weather forecast is calling for our first snow, and these siblings did not have coats. When they tried on and selected their Subaru Loves to Help warm coats, the 11-year-old cried. She explained that she was so excited because this was her first new coat. As the youngest sibling, her clothing had always been handed down when her siblings outgrew them. Frank Fletcher Subaru partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On January 20, 2026, Frank Fletcher Subaru donated 132 Coats to Children's Haven - Joplin, MO. Warm coats not only help keep children protected, warm, and dry, it has a significant impact on a child's mental and emotional well-being. At Children's Haven - Joplin, MO, we are so grateful for this gift that will help so many in our community.
Kindness Has No Age - Josh K
The Kindness Collective team arrived at the Ronald McDonald House of the Four States early in the morning, carrying more than ingredients—we came with open hearts, ready to serve families facing some of their hardest days. While the house was still quiet and the day was just beginning, we knew many families would soon be heading to the hospital to be with their loved ones. Our goal was simple but meaningful: to make sure a warm, homemade meal would be waiting for them when they returned. As the morning unfolded, we cooked chicken fajitas with homemade rice, filling the kitchen with the comforting aroma of sizzling peppers, onions, and seasoned chicken. The early hours were filled with teamwork, soft laughter, and a shared sense of purpose. Every step of the process was done with intention, knowing this food was being prepared for families who needed nourishment, comfort, and one less thing to worry about. The day was made even more special by the presence of a wonderful helper—Jose, the son of our Love Encore Specialist. Jose eagerly joined in, helping cook, organize, and later clean up. His kind heart and willingness to serve were a beautiful reminder that compassion can be taught, modeled, and lived out at any age. Once everything was ready, we carefully portioned the meals into meal prep containers so families could easily grab dinner after long, exhausting days at the hospital. These meals weren't just about convenience—they were about care. Each container was packed with love; meant to offer comfort and remind families that they are not alone. As we cleaned the kitchen and wrapped up our morning of service, our hearts were full. What started as an early morning cooking session became a powerful expression of kindness, community, and hope. We left grateful for the opportunity to serve, for the families who inspire us, and for moments like these that remind us how impactful even the simplest acts of love can be.
Home-Cooked Comfort: Fletcher Subaru Supports Children’s Haven - Josh K
The spirit of community caring continues! On November 26th, the Fletcher Subaru staff provided a crucial service by preparing and serving a full dinner—Caesar salad and lasagna—for the 24 children and staff at the Children's Haven of Southwest Missouri. This act of service, providing a warm, home-cooked meal, is a powerful gesture that offers both nourishment and stability to vulnerable children. The Essential Work of Children's Haven The Children's Haven is not just a building; it is a lifeline and a safety net for families in the Joplin area. Its mission is unique and vital: to provide temporary, emergency shelter and nurturing care for children, from birth through age 17, 24 hours a day, 7 days a week, at absolutely no cost to the families. Protecting Children: The Haven steps in during a severe family crisis, offering a secure environment while parents work to resolve their challenges. Preventing Crisis: This crisis could be anything from homelessness, parent hospitalization, lack of food or utilities, or a parent seeking mental health or substance abuse treatment. By providing a safe space for the children, the Haven helps alleviate immense parental stress, which is a major factor in preventing child abuse and neglect. Keeping Families Together: Critically, the Haven is the only shelter of its kind in the area where children can stay without a parent while the parents retain custody. The staff provides educational support, nutritional care (like the meal provided by Fletcher Subaru), and case management to connect families to the long-term community resources they need. The staff at Fletcher Subaru honors the commitment of the Children's Haven team and the resilience of the families they serve. By ensuring a comfortable dinner on a cold night, the team contributed directly to the Haven's goal: to allow kids to simply enjoy being children during the most difficult of times.
A Thanksgiving Feast: Fletcher Subaru Spreads Holiday Cheer at Ronald McDonald House - Joshua K
Just before the holiday, on Saturday, November 23rd, the team from Fletcher Subaru brought the warmth of a full Thanksgiving meal to the residents of the Ronald McDonald House of the 4 States. This special event marked another milestone in their continued community outreach, treating families to a traditional holiday spread complete with ham, stuffing, rolls, green beans, mashed potatoes, and pumpkin pie for dessert. The Ronald McDonald House is an essential haven, providing comfort and stability to families with hospitalized children. For those unable to be home for the holidays, a traditional Thanksgiving meal served with love is an incredible gift. Fletcher Subaru's dedication ensures these families receive not just a meal, but a moment of cherished holiday normalcy during an otherwise challenging time. Adding to the spirit of collaboration, Chase Barnett from the Joplin Trail Coalition joined the crew to help prepare and serve the feast. His participation highlighted the wonderful synergy that exists between local charities working toward a common goal of supporting the community. The collaboration between Fletcher Subaru and the Joplin Trail Coalition was a welcome addition, showcasing how different organizations can unite to maximize their positive impact. This Thanksgiving event was a powerful display of deep-rooted generosity. From the savory ham and stuffing to the sweet, traditional pumpkin pie, the meal was prepared and served with heartfelt commitment. Fletcher Subaru continues to exemplify the best of corporate citizenship, using every opportunity—whether it's a summer cookout or a full holiday spread—to enrich the lives of the Ronald McDonald House families. Their ongoing dedication reminds us all of the strength and compassion found within the Joplin community.
Light and Love: A Community Shines for RMHC - Joshua K
The recent annual Christmas tree lighting celebration for the Ronald McDonald House Charities (RMHC) of the Four States was a profound success, illuminating not just the night but the deep, compassionate spirit of our community. With hundreds of people in attendance, the event served as a powerful reminder of the hope and togetherness that defines the holiday season—and the critical importance of the RMHC mission. A Pillar of Support: Fletcher Subaru's Participation A vital component of the evening's success was the generous support provided by Fletcher Subaru, which supplied shuttle service for the attendees. This logistical assistance ensured that hundreds of well-wishers could easily and safely participate, highlighting the significant role local businesses play in community outreach. Fletcher Subaru's commitment exemplifies the spirit of corporate citizenship: going beyond mere donation to provide tangible, practical help that enhances the lives of families and the effectiveness of the charity's events. The strong turnout of several hundred people, despite the blustery weather mentioned in reports, is a testament to the community's profound respect and affection for the Ronald McDonald House. It’s a visible, heartwarming display that many families stand ready to support those facing the toughest health challenges. The Unwavering Importance of RMHC of the Four States The Ronald McDonald House Charities of the Four States is far more than just a building; it is a "home away from home" for families with seriously ill children being treated at local hospitals. Emotional and Physical Comfort: When a child is battling a serious illness, the last thing parents should worry about is where they will sleep or what they will eat. The House provides ten spacious bedrooms with private baths, laundry, and kitchen facilities, offering a sanctuary just moments from the hospital bedside. Family Cohesion and Healing: By providing temporary lodging and resources, RMHC allows families to stay together. This proximity is crucial, helping parents communicate better with their child’s medical team and enabling the family to focus entirely on the child's health and recovery. Accessibility: Crucially, no guest or family is ever turned away due to the inability to pay. The requested small donation is waived for those in financial hardship, ensuring that all families in the four-state area (Missouri, Kansas, Oklahoma, and Arkansas) have access to this vital support. The Christmas tree lighting, and the subsequent "Gift of Light, Gift of Love" campaign it kicks off, ensures that this safe harbor remains open 24 hours a day, 365 days a year, continuing to be a haven of comfort and hope for all who need it.
40 Lives Changed: Frank Fletcher Subaru's Kindness Collective Spreads Joy at JHS - josh k
The Joplin Humane Society (JHS) celebrated a triumphant weekend on October 25th and 26th, achieving a remarkable 40 adoptions thanks to a heartfelt event sponsored by The Kindness Collective, the dedicated giving arm of Frank Fletcher Subaru. This collaboration went far beyond a simple sponsorship. The collective's team was on-site both days, actively volunteering, spreading cheer, and creating a festive atmosphere for potential adopters. Their presence helped create an "outstanding event," making the adoption process fun and memorable—especially with the distribution of those popular, "rad Subie bandanas." The combined effort of JHS and Frank Fletcher Subaru's giving arm eliminated the financial barrier to adoption, allowing 40 animals to find their forever homes over just two days. The success of the weekend underscores Frank Fletcher Subaru's deep commitment to the Joplin community and animal welfare. Speaking on the impact of the event, Benji Peterson of The Kindness Collective shared his perspective: "Seeing 40 animals walk out the door with their new, loving families is the only measure of success we need. As the giving arm of Frank Fletcher Subaru, The Kindness Collective is committed to being an active part of this community, and sponsoring these adoptions is one of the most direct ways we can make a difference. The joy on the faces of the adopters and the pets truly embodies what The Kindness Collective is all about." This powerful weekend adoption event stands as a shining example of how local businesses can partner with nonprofit organizations to achieve extraordinary results, making a tangible difference in the lives of pets and people in Joplin.
Community Kindness: Fletcher Subaru Supports Children's Haven - josh k
On October 26th, the Kindness Collective from Fletcher Subaru showed true community spirit by volunteering at the Children's Haven of Southwest Missouri in Joplin. This effort was a valuable hands-on commitment to an essential local charity. The team contributed through various tasks, including organization, toy rehabilitating, and, memorably, "acorn vacuuming." Each small act ensures the Haven remains a safe and welcoming home for vulnerable children. The Children's Haven is a lifeline for local families, providing temporary, emergency shelter and nurturing care for children from birth through age 17, completely free of charge. The Haven offers a secure place for kids while their parents address a family crisis, such as homelessness or medical emergencies. By supporting families with a safe environment and connections to resources, the Haven works to protect children, prevent neglect, and ultimately keep families together. As team member Philip Goad noted: “Knowing that our time here means one less burden for a parent in crisis, and one more clean, safe corner for a child, is the only reward we need.” The dedication shown by the Kindness Collective ensures this vital work continues, proving that local businesses are truly a force for good in their community.
Another Successful Meal: Fletcher Subaru Serves Comfort with White Chicken Chili - Joshua K
The spirit of generosity was once again alive and well at the Ronald McDonald House of the 4 States on Saturday, October 12th, as the dedicated team from Fletcher Subaru returned to serve a comforting and delicious meal. Embracing the flavors of the season, the team prepared a hearty White Chicken Chili paired with classic brownies for dessert, creating a perfect autumn spread for the resident families. The Ronald McDonald House continues its vital mission, providing a sanctuary of care and stability for families facing the challenges of a child's medical journey. Fletcher Subaru’s consistent support—now a celebrated tradition—offers more than just sustenance; it provides a much-needed emotional lift, a taste of home, and a reminder that the community is rallying around them. The meal was both nourishing and warmly received. The rich, savory White Chicken Chili was a comforting choice, followed by the perfect sweetness of the brownies. For the team, the experience was as rewarding as ever. Salesperson Ryan May summed up the team’s philosophy on their recurring service perfectly, sharing a memorable quote about the spirit of giving: "The easiest way to feel like you've won the day is to serve someone else. It always comes back to you ten-fold." His words capture the heartfelt motivation behind the team’s efforts and the genuine joy they find in supporting these families. From Daniel Vang's pasta to the Father's Day grill-out, and now this cozy chili and brownie evening, Fletcher Subaru’s commitment to the Ronald McDonald House of the 4 States remains unwavering. They continue to set a high standard for corporate citizenship by consistently showing up, rolling up their sleeves, and using the power of a homemade meal to enrich the lives of those around them. Their actions prove that giving back is truly a win for everyone involved.
Lifting Up Literacy: Joplin's Community Spirit Takes Flight - Josh K
There was a different kind of lift in the Joplin air this past week—one measured not in altitude, but in opportunity. The vibrant colors of hot air balloons ascending against the sky were a beautiful sight, but more importantly, they were a powerful symbol for a community raising up one of its most vital causes: adult literacy. The NALA Literacy Liftoff, an event as imaginative as it is important, offered residents the thrilling experience of a tethered balloon ride. Behind this brilliant initiative was a partnership that exemplifies the best of Joplin: the Newton-Jasper County Adult Literacy Council (NALA) and The Kindness Collective, the aptly named community giving arm of Fletcher Subaru. It is one thing for a local business to write a check. It is something far more profound to create an experience. By sponsoring and actively helping run the event, Fletcher Subaru's Kindness Collective did more than just provide funding; they created joy, sparked conversations, and brought tangible excitement to NALA's often quiet, foundational work. The metaphor is perfect. Just as the balloons rose, so too do the horizons of individuals who gain the power of literacy. It is the ability to rise above challenges, to help a child with their homework, to confidently fill out a job application, and to navigate the world with dignity. NALA provides the ladder, but it takes the entire community to ensure that ladder is steady and accessible to all. The NALA Literacy Liftoff was more than a successful event or a fun afternoon. It was a demonstration of what happens when corporate responsibility, non-profit dedication, and community spirit converge. Our city is stronger for it. Our sincere thanks to Fletcher Subaru's Kindness Collective for showing us all that when it comes to supporting our neighbors, the sky is truly the limit.
Another Delicious Meal: Fletcher Subaru's Churro Cheesecake Treat at Ronald McDonald House - Joshua K
The wonderful aroma of cinnamon and sugar mingled with savory herbs this past Saturday, September 14th, as the Fletcher Subaru team returned to the Ronald McDonald House of the 4 States. This time, they treated residents to a truly special meal: cheesy herb chicken breast over pasta followed by a delightful churro cheesecake. It was yet another successful event demonstrating the team's unwavering commitment to the families they serve. The Ronald McDonald House continues to be a crucial support system for families facing the stress of a child's medical care. Fletcher Subaru's regular visits go far beyond simply providing a meal; they bring comfort, joy, and a welcome break from the daily challenges. A warm, home-cooked dinner shows these families that their community cares deeply about them. The meal was a huge hit, with the savory, herb-infused chicken and pasta offering a satisfying and comforting main course. But it was the churro cheesecake that stole the show. This creative dessert, a perfect blend of a classic cheesecake and a cinnamon-sugar churro, was a sweet and memorable capstone to the meal. Serving ten residents, the entire event was a testament to the team's creativity and genuine desire to make these occasions special. Fletcher Subaru's consistent presence at the Ronald McDonald House of the 4 States speaks volumes about their commitment to being more than just a local business. They are active, compassionate members of the community, consistently stepping up to lend a hand and provide comfort. Each meal they prepare, from Daniel Vang's pasta to Bethany Walker's stuffed peppers and now this latest creation, reinforces their dedication to making a tangible, positive impact. Fletcher Subaru continues to exemplify how a local business can truly enrich the lives of those around them, one heartfelt meal at a time.
